WHY STYLE MATTERS

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THE REAL REASON YOU SHOULD CARE ABOUT WHAT YOU LOOK LIKE.

Spend five minutes with me talking lifestyle and man things and you’ll probably hear me gripe about fashion. And recently I had a conversation with a friend who said “but you clearly love fashion!”. I contested, as one does when they’re a rabble rouser. I contested the idea of loving fashion… but what I finally conceded to is caring about the way a human presents themselves. Which led me down a momentary rabbit hole and eventually to this conclusion:

STYLE = COMMUNICATION

Think about the first time you meet someone. Before a word ever leaves their mouth, you’ve already made a multitude of judgments about them. Judgments based on things like their posture, the kind of clothes they wear, any tattoos they may have, hair, accouterments… every little detail serves as a visual cue and clue on who they are as a person, and we make quick, subconscious decisions based on all those factors. If someone has sunken, poor posture, they can be mistaken as lacking confidence. If they wear a certain brand or label, we might assume something about the potential degree of affluence they enjoy (or debt they carry….)

So why do we do this? It’s not something we can even help or always control. We’re hard-wired to make these instant decisions and predictions. Because it tells us if the person we’re interacting with is “safe” to talk to, or if we better steer clear. It’s an extension of our most primal of instincts!

So this is the point: when you get ready each morning and look in the mirror, pause and ask yourself, “What am I communicating today?” And the next time you pull that new garment off a rack and head to the register, ask yourself the same thing: “What does this say about me?” You’ll be amazed at how this little question can serve as not only a barometer of whether that decision is a good one, but also how it begins to focus your wardrobe in a direction that makes sense for “you”.

We’re all gonna put on some clothes today. The question will be, what’s it going to say about you? Cheers, dear ones.