“What do you actually do?”
Questions are everything. I love asking questions. And particularly questions that help the humans behind a brand get unstuck, illuminate unrecognized possibilities, and figure out a pathway forward. I call this brand therapy. And it’s incredibly fun.
Ask important questions to help you get clear.
Establish actionables and help you say NO to what’s unimportant or irrelevant.
Create compelling content that tells the story of your brand in ways that don’t suck.
Act as a brand, organizational, and cultural watchdog to keep you on track.
These conversations have been with startup companies as well as grammy-winning bands and internationally recognized brands.
The circumstances might be different, but the answers are always surprisingly simple and similar.